Redacted List of Published Research:
Does Not Include Proprietary Projects
Embedded Files
Dr. McKnight’s current research focuses on Human-Assisted Artificial Intelligence (HAAI)—a strategic fusion of human expertise and AI designed to revolutionize decision-making and problem-solving. By leveraging AI’s analytical prowess to assess complex consumer behavior data, HAAI ensures the strengths of both human intuition and machine intelligence are maximized. This synergistic approach results in outcomes that are significantly more efficient, accurate, and contextually aware.
While HAAI represents the cutting edge of his current work, it is built upon a deep foundation of historical research, peer-reviewed publications, and professional presentations. This extensive archive serves as the empirical bedrock for his modern AI-driven methodologies, ensuring that even the most innovative techniques are rooted in decades of proven scientific rigor.
Human Assisted Artificial Intelligence in Civil Trial Preparation 2024 revised_stamped (3).pdfHuman-Assisted Artificial Intelligence in Civil Trial Preparation: Will HAAI Supersede the Focus Group
MBAA International 2024.
Proceedings Publication
Capturing MicroExpressions On Zoom_A Promising Sales Opportunity 2021.pdfCapturing Micro-Expressions on Zoom: A Promising Sales Opportunity
The 56th MBAA International Conference 2021. Published Proceedings.
The Efficacy of Artificial Intelligence (AI) in Higher Education Assessing the Student At-Risk revised PDF_stamped (2).pdfThe Efficacy of Artificial Intelligence (AI) in Higher Education: Assessing the Student At-Risk
MBAA International 2024.
Proceedings Publication
Consumer Behavior and Image Analysis_Published 2020_stamped (3).pdfConsumer Behavior and Image Analysis: A Student Customer Retention Model
Journal of Marketing Development and Competitiveness Vol. 14(3) 2020
Advertising Slogans Brand fit.pdfAdvertising Slogans and University Marketing: An Exploratory Study of Brand Fit and Cognition
Marketing Management Association (MMA) Spring, March 1999
Published Proceedings
Retrenchment in Higher Education.pdfRetrenchment in Higher Education: Public Perceptions and Marketing Implications
Marketing Management Association (MMA) Spring, March 2015
Presentation/Workshop
Published Proceedings
Retrenchment in Higher Education Publication.pdfRetrenchment in Higher Education: Public Perceptions and Marketing Implications
Journal of Higher Education Theory and Practice 2015. pp. 67-73
Floating a Website.pdfFloating a Website: If You're Going to Fish, Bring the Right Bait
Tenth Annual Symposium for the Marketing of Higher Education, New Orleans, LA. American Marketing Association.
November 07 – 10, 1999
Enhancing Career Support FIP PowerPoint PDF.pdfEnhancing Career Support for Formerly Incarcerated Persons through AI Analysis
(FIP) Education Program
Ohio Career Development Association (OCDA) Spring Conference 2025
MBAA International UX Paper 2023.pdfContent Marketing Strategies for First, Second, and Third-Generation College Students: The User Experience UX
November 07 – 10, 1999
ISM Customer Switching Behavior, 2022.pdfCustomer Switching Behavior in Higher Education
Marketing Management Association (MMA) Spring 2022
Published Proceedings
To Pay or not to Pay 2018.pdfPay or Not Pay Survey Participants: That is the Question
Marketing Management Association (MMA) Spring 2018
Published Proceedings
Single Subject Design to Identify the One.pdfUsing In-Depth Interviews and a Single Subject Design to Identify "The One": A Feasibility Study for Services and Retail Marketing Research
Marketing Management Association (MMA) Spring 2017
Published Proceedings
Assessing the validity of college success.pdfAssessing the Validity of College Success Indicators for At-Risk Students: Toward Developing a Best-Practice Model
Journal of College Student Retention: Research, Theory & Practice 0(0) 1–19. 2017
Turning Data Into Insight.pdfTurning Data Into Insight: A Data Driven Retention Model
Student Affairs Assessment and Research Conference 2013
The Ohio State University
Student_Affairs_Assessment_and_Research_Conference.pptxWhat Can Student Affairs Learn From Nielsen Audio?
Student Affairs Assessment and Research Conference 2014
The Ohio State University
Factor Analytic Solution Program Evaluation.pptxStudent Affairs Program Evaluation: A Factor Analytic Solution
Ohio Student Affairs Assessment Conference: The Ohio State University
Summer/July 2011
Cleveland Schools Evaluation.pdfCleveland Schools Social Skills Training Program Showing Positive Results
Global Education Journal. 135 – 151.
June 2011.
Strategic Marketing Economic Development.pdfStrategic Marketing for Economic Development: A Comparative Study
The Ohio Foundation of Independent Colleges. February 16, 2011
The Ohio Statehouse: Columbus, Ohio
Massillon Artful Living Project.pdfMassillon Artful Living Project: Some Positive Results are Evident.
Massillon High School Administration: 2010 Presentation
Content Marketing.pdfContent Marketing Strategies for First, Second, and Third-Generation College Students: The User Experience (UX)
Marketing Management Association (MMA) 2023: Published Proceedings
Massillon Artful Living Project.pdfMassillon Artful Living Project: Some Positive Results are Evident
Principal Navigator, pp. 32-33. Fall 2010
Brand Identity Consumer Behavior.pdfParental Assessment of College Character: Brand Identity and Consumer Behavior in Higher Education
Marketing Management Association (MMA) 2001: Published Proceedings
Assessing Expectations First Year Student.pdfAssessing Expectations First Year College Student: ASAP
19th Annual National Conference on the First–Year Experience, Columbia, South Carolina, 8 – 9. The University of South Carolina. February 18 – 22, 2000. Published Proceedings.
Rapid Assessment Model.pdfA Rapid Assessment Model for Student Affairs: A Paradigm
Ohio College Student Development Journal 2,1, 10-17. 1999.
Comparison of Likert Response Formats.pdfComparison of Likert Response Formats in Student Affairs: The ABCs of Assessment
Ohio College Student Development Journal 1,1,36 - 45. 1998.
Unification of Marketing and Assessment.pdfThe Unification of Marketing and Assessment in Higher Education: A Model
Marketing Management Association (MMA) 1998: Published Proceedings
Using Perceptual Maps.pptxUsing Perceptual Maps for Career and College Counseling
All Ohio Counselor Conference (AOCC): November, 2014
Exploratory Study of Fan Typology.pdfIncreasing College Football Attendance: An Exploratory Study of Fan Typology
Marketing and Management Association (MMA) 2013: Published Proceedings
FCB Grid Evaluation.pdfUsing the FCB Grid to Evaluate a Failed Mental Health Levy: The Marketing Implications of Stigma
Marketing and Management Association (MMA) 2012: Published Proceedings
Marketing To Helicopter Parents.pdfMarketing to Helicopter Parents: Hovering Headache or Untapped Economic Resource
Marketing and Management Association (MMA) 2008: Published Proceedings
Mass Customization and Permission Marketing.pdfMass Customization and Permission Marketing: An Exploratory Study of Higher Education
Marketing and Management Association (MMA) 2000: Published Proceedings
Pest Testing Consumer Behavior.pdfPest Testing Consumer Behavior in Higher Education: A Perceptual Identity Audit with Bite
Marketing and Management Association (MMA) 2000: Published Proceedings
CITY TYPES AND PERSONALITY.pptxMarketing Entrepreneurship From Within: A "City-Type" Strategy for Economic Development
Economic and Development Board, Hudson, Ohio
2009: Workshop & Presentation with Forecasting Model
East Meets West Approach to Global Instruction.pdfEast Meets West, or Vis-Versa: Exploring a Hybrid Pedagogical Approach to Global Instruction
Marketing and Management Association (MMA) 2006: Published Proceedings
New Paradigm in Student Course Evaluation.pdfA New Paradigm in Student Course Evaluation: From Instructor Satisfaction to Course Content
Marketing and Management Association (MMA) 2005: Published Proceedings
Advertising Priciples to Land First Job.pdfUsing Advertising Principles to Help Marketing Students Land Their First Job
Marketing and Management Association (MMA) 2005: Published Proceedings
Ethical Delemmas University's Job Placement Rate.pdfThe Ethical Dilemmas of Communicating a University's Job Placement Rate: Legal Obligation or Moral Responsibility
Marketing and Management Association (MMA) 2004: Published Proceedings
Externally Trained ET Observer.pdfA New Paradigm in Classroom Assessment: The Externally Trained ET Observer Model
Marketing and Management Association (MMA) 20003: Published Proceedings
Planning and Assessing Study Abroad Programs.pdfPlanning and Assessing a Short-Term Study Abroad Program for Undergraduate Students of Marketing and Business
Marketing and Management Association (MMA) 2002: Published Proceeding
Marketing Investment Net Promoter Score.pdfEnhancing Return on Marketing Investment: The Net Promoter Score in Higher Education
Marketing Management Association (MMA) 2019: Published Proceedings
Customer Satisfaction Cognitive Dissonance Buyers Regret.pdfCustomer Satisfaction with College Choice: Something to SCREAM about When Addressing Cognitive Dissonance, Buyers' Remorse, and the Experience of Regret
Marketing Management Association (MMA) 2010: Published Proceedings
Helicopter Parent What Marketing Professionals Shoud Know.pdfRe-examining the Helicopter Parent: What Every Marketing Professional in Higher Education Should Know
Marketing Management Association (MMA) 2009: Published Proceedings
Blink Impulse Purchase Behavior.pdfBlink and They're Gone: A "Quick-Take on Impulse Purchase Behavior and Enrollment Marketing in Higher Education
Marketing Management Association (MMA) 2007: Published Proceedings
Chaneling Buzz or Bucks Marketing Ethics.pdfChanneling Buzz or Bucks? Ethical Implications for Marketing
Marketing and Management Association (MMA) 2006: Published Proceedings
Financial Aid Leveraging Marketing Bridge.pdfBuilding a Direct Marketing Bridge to High-Achieving Students: Introducing a Cost-Effective Financial Aid Leveraging Model
Direct Marketing Educational Foundation's Educator's Conference 2003: Published Proceedings
Market Segmentation Retention and Financial Aid.pdfMerging Retention and Financial Aid in Enrollment Management by Market Segmentation Retention
Marketing and Management Association (MMA) 1998: Published Proceedings
Focus Groups Economic Development.pdfExamining the Use of Focus Groups in Economic Development Initiatives
Marketing and Management Association (MMA) March 2012: Published Proceedings
Primer for Economic Development.pdfA Primer For Economic Development Directors and Other Social Entrepreneurs: Using 'Cash' As a Management Practice
Marketing and Management Association (MMA) 2011: Published Proceedings
Marketing to Entrepreneurs.pdfMarketing to Entrepreneurs, Site Selectors and Relocation Professionals: An Action Plan for Community Economic Development
Marketing and Management Association (MMA) 2010: Published Proceedings
Marketing Entrepreneurship For Economic Development.pdfMarketing Entrepreneurship from Within: A "City-Type" Strategy for Economic Development
Marketing and Management Association (MMA) 2009: Published Proceedings
Heroin and Opiate Abuse Public Perception.pdfHeroin and Opiate Abuse in Ashland County, Ohio: A Public Perception Study
Mental Health and Recovery Board of Ashland County. Winter 2014
OACES 360 Degree Evaluation.pptxTechnology and Supervion: Implementing an Online 360 Degree Evaluation
Ohio Association for Counselor Education and Supervision (OACES) Winter 2014
AOCC 13 Ways to Kill A Private Practice.pptx13 Ways to Kill a Private Practice
All Ohio Counselors Conference. 2013
Technology and Online Counseling.pptxUsing Technology and Online Counseling: The Future is Now
All Ohio Counselors Conference. Columbus, Ohio. 2012
Public Perception Study Mental Health.pdfPublic Perception Study: Mental Illness, Drug and Alcohol Abuse
Wayne-Homes Mental Health and Recovery Board 2011
Demographic Analysis Importance of Benchmarking in Sport Marketing.pdfDemographic Benchmarking Sport Marketing
Marketing and Management Association (MMA) 2016: Published Proceedings
Marketing Athletic Clubs Psychodemographics.pdfMarketing Athletic Clubs by Psychodemographics
Marketing and Management Association (MMA) 2014: Published Proceedings
Increasing Attendance Study of Fan Typology.pdfIncreasing Attendance Study of Fan Typology
Marketing and Management Association (MMA) 2013: Published Proceedings
The Efficacy of Artificial Intelligence (AI) Higher Education Assessing the Student At-Risk PowerPoint PDF.pdfArtificial Intelligence (AI) Assessing the Student At-Risk
PowerPoint: International Society of Marketing (ISM) 2024
Artificial Intelligence (AI) in Higher Education.pdfArtificial Intelligence (AI) in Higher Education
MBAA International 2024 Proceedings Publication
Career Clarity and Focus.pptxCareer Clarity
Toast Masters Presentation: 2020
Assessing Curriculum College Success.pptxAssessing HS Curriculum College Success
Ohio School Board Association Capital Conference and Trade Show: 2013
Ohio Social Skill Training.pdfOhio Social Skills Training Very Successful Ethics & Critical Thinking Journal (Volume 2012 Issue 1)
Customer Switching Behavior.pdfCustomer Switching Behavior
International Society of Marketing
(ISM): 2022
CHRIS Program Ecological Counseling.pptxChris Program, An Artificial Intelligence Online Counseling Bot
Ecological Counseling Conference: 2008
Massillon Academic Success Project.pptMassillon Academic Success Project Presentation & Workshop 2006:
Massillon High School
AI Agent:
Scientific Legal Services (SLS) 2024
MBAA 2025 Publication.docxTHE POWER OF THREE: LEVERAGING NPS, CES, AND TOMA FOR ENHANCED CUSTOMER INSIGHTS
MBAA International
Published Proceedings 2025
MBAA 2024 Paper.docxHuman-Assisted Artificial Intelligence (HAAI) in Civil Trial Preparation: Will HAAI Supersede the Focus Group?
ISM Conference:
2024 Published Proceedings
MALSB 2026.pdfA Validity Study of Synthetic Databases and LLMs in Civil Litigation
MIDWEST ACADEMY OF LEGAL STUDIES IN BUSINESS (MALSB)
2026 Published Proceedings
Page updated
Google Sites
Report abuse