Redacted List of Published Research:
Does Not Include Proprietary Projects
Redacted List of Published Research:
Does Not Include Proprietary Projects
Dr. McKnight’s current research focuses on Human-Assisted Artificial Intelligence (HAAI)—a strategic fusion of human expertise and AI designed to revolutionize decision-making and problem-solving. By leveraging AI’s analytical prowess to assess complex consumer behavior data, HAAI ensures the strengths of both human intuition and machine intelligence are maximized. This synergistic approach results in outcomes that are significantly more efficient, accurate, and contextually aware.
While HAAI represents the cutting edge of his current work, it is built upon a deep foundation of historical research, peer-reviewed publications, and professional presentations. This extensive archive serves as the empirical bedrock for his modern AI-driven methodologies, ensuring that even the most innovative techniques are rooted in decades of proven scientific rigor.
Human Assisted Artificial Intelligence in Civil Court
Capturing Micro-Expressions on Zoom: AI Analysis
Artificial Intelligence in Higher Education: Students At-Risk
Image Analysis: AI for Student Retention
Advertising Slogans: Study of Brand Fit and Cognition
Retrenchment: Marketing Implications
Retrenchment Implication: Publication Journal
Floating a Website: Bring the Right Bait
Formerly Incarcerated Person (FIP) Education Program
UX Content Marketing
Customer Switching Behavior
Pay or Not Pay Survey Participants
Single Subject Design to Identify the One
Validity of College Success Indicators for At-Risk Stds.
Turning Data Into Insight
What Can Student Affairs Learn From Nielsen Audio?
Factor Analytic Solution Program Evaluation
Cleveland Schools Social Skills Training Program
Strategic Marketing Economic Development
Massillon School System Artful Living Project
Content Marketing
Massillon Artful Living Project
Brand Identity Consumer Behavior in Higher Education
Assessing Expectations First Year College Students
Rapid Assessment Model
Comparison of Likert Response Formats
Unification of Marketing and Assessment Higher Education
Using Perceptual Maps
Exploratory Study of Fan Typology
FCB Grid Evaluation Marketing Implications of Stigma
Marketing to Helicopter Parents
Mass Customization and Permission Marketing
Pest Testing Consumer Behavior
Marketing Entrepreneurship For Economic Development
East Meets West Global Instruction A Model
New Paradigm Student Course Evaluations
Advertising Priciples to Land First Job
Ethical Dilemmas University Job Placement Rates
Externally Trained ET Observer
Planning and Assessing Study Abroad Programs
Net Promoter Score Marketing Investment
Customer Satisfaction Cognitive Dissonance
Helicopter Parents What Marketing Should Know
Blink Impulse Purchase Behavior
Channeling Buzz or Bucks Marketing Ethics
Financial Aid Leveraging Direct Marketing
Market Segmentation Retention and Financial Aid
Focus Groups Economic Development
Primer For Economic Development
Marketing to Entrepreneurs Economic Development
Marketing Entrepreneurship for Economic Development
Heroin and Opiate Abuse Public Perception
360 Degree Evaluation
13 Ways to Kill a Private Practice
Technology and Online Counseling
Public Perception Study Mental Health
Demographic Benchmarking Sport Marketing
Marketing Athletic Clubs by Psychodemographics
Increasing Attendance Study of Fan Typology
Artificial Intelligence (AI) Assessing the Student At-Risk
Artificial Intelligence (AI) in Higher Education
Career Clarity
Assessing HS Curriculum College Success
Ohio Social Skills Training Very Successful
Customer Switching Behavior
Chris Program: Artificial Intelligence Online Counseling
Massillon Academic Success Project
AI Agent
THE POWER OF THREE: LEVERAGING NPS, CES, AND TOMA FOR ENHANCED CUSTOMER INSIGHTS
Human-Assisted Artificial Intelligence (HAAI) in Civil Trial Preparation: Will HAAI Supersede the Focus Group?