Driving Insight, Simplifying Analysis

Dr. McKnight’s multifaceted research signature is defined by the seamless integration of qualitative and quantitative methodologies. At the core of his practice is a mastery of Research Design, with a specialized focus on formulating the precise questions that drive meaningful discovery. 

Throughout his career, Dr. McKnight has identified a critical, recurring failure in proprietary research: the Type VI Error. This phenomenon occurs when a fundamental discrepancy exists between the stated research question and the statistical model used to address it. To resolve this, he advocates Parsimonious Research Modeling—a disciplined approach that achieves optimal model fit with the fewest possible explanatory variables. By eliminating statistical noise, Dr. McKnight ensures that every research project delivers maximum clarity and actionable precision.